The AI Search Briefing

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Get Found. Be Trusted. Be Recommended.

Welcome to The AI Search Briefing

The AI Search Briefing is a micro-podcast from 7Trillion SEO that helps business owners understand what is changing in Google Search, Google Maps, local SEO, and AI Search.

Hosted by AI Search Strategist Ralph Peterson, each short episode explains what the latest changes mean for your business and what you can do to improve your chances of being found, trusted, and recommended by Google, ChatGPT, Gemini, Claude, Grok, and other AI platforms.

Listen to the latest episodes below.

 

  • The AI Search Briefing Is Taking a Time Out, Not Ending

    By Ralph Peterson | October 5, 2026 | 0 Comments

    The AI Search Briefing is taking a time out. But let me make one thing clear: I’m not quitting, and I’m not disappearing. Over the last 14 weeks, I’ve produced more than 80 episodes covering AI Search, Google, SEO, business visibility, authority, trust, and what companies must do to become businesses that AI can confidently […]

  • Search Isn’t One Place Anymore | The AI Search Briefing Recap #14

    By Ralph Peterson | September 5, 2026 | 0 Comments

    Search isn’t one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online marketing around Google.Get to Page One.Reach the Top 3.Get into the Google Maps Pack.Those things still matter.But AI Search is changing the landscape.Customers now have […]

  • What If Your Customer Never Googles You? | The AI Search Briefing #72

    By Ralph Peterson | September 4, 2026 | 0 Comments

    What if your next customer never Googles you?Not even once.They don’t search for your website.They don’t look through the Google Maps Pack.They don’t even type your business name into Google.Instead, they open ChatGPT and ask:“Who’s the best company for what I need?”For more than 20 years, businesses have built much of their online marketing around […]

  • See Jane Ask ChatGPT | The AI Search Briefing #71

    By Ralph Peterson | September 3, 2026 | 0 Comments

    See Jane Ask ChatGPT: Search Isn’t One Place Anymore See Sally search.Sally uses Google.See Dick search.Dick runs to Grok.See Jane search.Jane asks ChatGPT.See SEO agencies panic!Okay, maybe that last one wasn’t in the original book.But here’s the point.For more than two decades, when someone needed a dentist, carpet cleaner, realtor, restaurant, or just about any […]

  • GOGB: Garbage Out, Garbage Buried | The AI Search Briefing #70

    By Ralph Peterson | September 2, 2026 | 0 Comments

    You’ve heard of SEO.You’ve heard of AEO.You’ve probably heard of GEO.Now we’d like to introduce another acronym:GOGB.Garbage Out. Garbage Buried.Okay, we made that one up.But the problem behind it is very real. Does Google Hate AI-Generated Content? No.And that’s an important distinction.Recent research from Ahrefs analyzed hundreds of thousands of web pages to examine how […]

  • The AI Search Wild West Land Grab | The AI Search Briefing #69

    By Ralph Peterson | September 1, 2026 | 0 Comments

    There’s an AI Search land grab happening right now.No, we’re not talking about real estate.We’re talking about the rapidly changing territory where businesses are being discovered, mentioned, and surfaced by AI platforms.Research covered by Search Engine Journal looked at more than 50,000 brands across more than 1,000 categories and found something remarkable: nearly 90% of […]

  • Google Moved the Finish Line | The AI Search Briefing #68

    By Ralph Peterson | August 31, 2026 | 0 Comments

    Why the Maps 3-Pack Is No Longer Enough Congratulations! Your business finally reached the Google Maps 3-Pack. You won the race! Too bad Google moved the finish line. For years, local SEO had one primary objective: get your business into Google’s Top 3 local map results. That coveted position could give a business greater visibility, […]

  • The AI Search Briefing Weekend Recap #13

    By Ralph Peterson | August 29, 2026 | 0 Comments

    This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger message: Small businesses have an opportunity in AI Search right now. If you missed any of this week’s episodes, GO BACK AND LISTEN! Here’s what […]

  • Good News! It’s Not Too Late! | The AI Search Briefing #67

    By Ralph Peterson | August 28, 2026 | 0 Comments

    AI Search is changing quickly. Maybe you’ve watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses. And maybe you’re wondering: “Am I already too late?” I’ve got some good news and I’ve got some bad news. The Good News: It’s Not […]

  • Good News! AI Is Looking for Experts! | The AI Search Briefing #66

    By Ralph Peterson | August 27, 2026 | 0 Comments

    Every business wants to be seen as the expert. That’s nothing new. For years, companies have filled their websites with claims like: “We’re the best.” “We offer the best service.” “We have the best prices.” “We provide the highest quality.” But there’s a problem. Anybody can say those things. AI Is Looking for Experts Here’s […]