The AI Search Briefing

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Get Found. Be Trusted. Be Recommended.

Welcome to The AI Search Briefing

The AI Search Briefing is a micro-podcast from 7Trillion SEO that helps business owners understand what is changing in Google Search, Google Maps, local SEO, and AI Search.

Hosted by AI Search Strategist Ralph Peterson, each short episode explains what the latest changes mean for your business and what you can do to improve your chances of being found, trusted, and recommended by Google, ChatGPT, Gemini, Claude, Grok, and other AI platforms.

Listen to the latest episodes below.

 

  • Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65

    By Ralph Peterson | August 26, 2026 | 0 Comments

    For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses Can Beat Big Brands in AI Search Here’s the good news: Small businesses can beat big brands. Why? Because AI isn’t simply asking: “Who’s the […]

  • Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64

    By Ralph Peterson | August 25, 2026 | 0 Comments

    For years, small businesses assumed they couldn’t compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You Don’t Have to Outspend Big Companies Here’s the good news: You don’t have to outspend the big companies. The bad news? You do have to […]

  • Good News! AI Can Recommend Your Business | The AI Search Briefing #63

    By Ralph Peterson | August 24, 2026 | 0 Comments

    I’ve got some good news. And I’ve got some bad news. The good news? AI can recommend your business. The bad news? It can’t confidently recommend a business it doesn’t understand. For years, businesses focused primarily on getting found in Google. Add the right keywords. Build some backlinks. Improve your rankings. Get into the Maps […]

  • The AI Search Briefing Weekend Recap #12

    By Ralph Peterson | August 22, 2026 | 0 Comments

    What does AI need to understand about your business before it can confidently recommend you? That’s the question behind much of what we covered during Week 12 of The AI Search Briefing. This week we moved from simply talking about AI Search to looking at practical things businesses can do right now: clarify what you […]

  • 5 Things You Should NEVER Post for AI Search! | The AI Search Briefing #62

    By Ralph Peterson | August 21, 2026 | 0 Comments

    Creating more content doesn’t automatically make your business more visible, more trustworthy, or more likely to be recommended by AI. In fact, publishing the wrong content can create a confusing, generic, or unsupported picture of your business. Whether you’re creating a blog article, social media post, Google Business Profile update, video, or another piece of […]

  • Is Your Google Business Profile Outdated? | The AI Search Briefing #61

    By Ralph Peterson | August 20, 2026 | 0 Comments

    When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few photos, fills in the basic information… And then never touches it again. Imagine walking past a clothing store where the display window hasn’t changed in […]

  • What Should I Blog About? | The AI Search Briefing #60

    By Ralph Peterson | August 19, 2026 | 0 Comments

    If you’ve ever sat down to write a blog post and thought, “I have no idea what to write about,” you’re not alone. Here’s a simple way to solve that problem: Stop trying to think of topics. Start thinking of questions. Your customers are already telling you what they want to know. Every question they […]

  • Houston, We Have a Problem: Your AI Authority May Have Started Years Ago

    By Ralph Peterson | August 18, 2026 | 0 Comments

    The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than you thought. Why? Because your AI authority may have already been developing for years. And much of that authority may have been developing in places […]

  • Which Social Media Platforms Help AI Search? | The AI Search Briefing #59

    By Ralph Peterson | August 18, 2026 | 0 Comments

    If you’re trying to improve your business’s visibility in AI Search, you might be wondering which social media platforms actually matter. Should you be posting on LinkedIn? Facebook? Instagram? YouTube? X? TikTok? The answer isn’t necessarily about finding one magic platform. Different platforms can contribute different pieces of information about your business, your expertise, your […]

  • Does AI Understand Your Business? | The AI Search Briefing #58

    By Ralph Peterson | August 17, 2026 | 0 Comments

    AI cannot confidently recommend a business it doesn’t understand. That may sound obvious, but it gets to the heart of one of the biggest challenges businesses face as search continues to evolve. For years, businesses primarily focused on helping Google understand individual web pages. Keywords, page titles, backlinks, rankings. Those things still matter. But AI […]