The AI Search Briefing

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Get Found. Be Trusted. Be Recommended.

Welcome to The AI Search Briefing

The AI Search Briefing is a micro-podcast from 7Trillion SEO that helps business owners understand what is changing in Google Search, Google Maps, local SEO, and AI Search.

Hosted by AI Search Strategist Ralph Peterson, each short episode explains what the latest changes mean for your business and what you can do to improve your chances of being found, trusted, and recommended by Google, ChatGPT, Gemini, Claude, Grok, and other AI platforms.

Listen to the latest episodes below.

 

  • What Is AI Doing Near Your Cash Register? | The AI Search Briefing #10

    By Ralph Peterson | June 11, 2026 | 0 Comments

    What is AI doing near your cash register? Most people think AI Search is all about answering questions. But AI is increasingly showing up when customers are ready to make buying decisions. In today’s AI Search Briefing, Ralph Peterson explores how AI is moving closer to the sale and why visibility, trust, and authority matter […]

  • GIGO – Garbage In Garbage Out | The AI Search Briefing #9

    By Ralph Peterson | June 10, 2026 | 0 Comments

    GIGO. It’s an old computer term, but it may be more relevant today than ever. In today’s AI Search Briefing, Ralph Peterson shares a true story about a simple mistake that caused a big problem and explains why accurate business information matters in the age of AI Search. GIGO! It may be more relevant today […]

  • Three Leads. Three Platforms. One Lesson. | The AI Search Briefing #8

    By Ralph Peterson | June 9, 2026 | 0 Comments

    One lead from Microsoft Copilot. One lead from ChatGPT. One lead from Google Search. Three different leads. Three different platforms. One lesson. In this episode of the AI Search Briefing, Ralph Peterson shares a real-world example of how one local business generated leads from multiple search ecosystems in just over a week. AI Search is […]

  • Can customers teach Google who they trust? | The AI Search Briefing #7

    By Ralph Peterson | June 8, 2026 | 0 Comments

    Can customers teach Google who they trust? Google may be experimenting with preferred sources in AI Search. In this episode, Ralph Peterson explores why trust could become one of the most important factors in future AI recommendations. Can customers teach Google who they trust? That sounds like science fiction. Actually… probably more fiction than science. […]

  • The AI Search Briefing Weekend Recap #1

    By Ralph Peterson | June 6, 2026 | 0 Comments

    This week on the AI Search Briefing, Ralph Peterson covered some of the biggest changes to search in more than twenty-five years. Topics included Google’s new Intelligent Search Box, Information Agents, Generative UI, AI-powered recommendations, and the growing importance of trust, authority, and Google Business Profiles. This weekend recap brings together the biggest lessons from […]

  • The Google Ecosystem Power Shift | The AI Search Briefing #5

    By Ralph Peterson | June 5, 2026 | 0 Comments

    AI Search Briefing Day 5 Google Gemini is increasingly consuming local business data, and much of that information is coming directly from the Google ecosystem. What does that mean for local businesses? It means your Google Business Profile, reviews, products, services, and website authority may be more important than ever.

  • The 2.5 Billion User Lock-In | The AI Search Briefing #4

    By Ralph Peterson | June 4, 2026 | 0 Comments

    Day 4 of the AI Search Briefing 2.5 BILLION people! Let that sink in! Google reports that 2.5 billion are using AI Overviews, which is roughly 30% of the world’s population! And that is every month! But, what does that mean for your business? It means the competition is no longer just about ranking in […]

  • The Confidence Factor | The AI Search Briefing #3

    By Ralph Peterson | June 3, 2026 | 0 Comments

    Day 3 of the AI Search Briefing Today’s episode explains why Google Business Profile still matters for local visibility, trust, and stronger performance in Google Search, Google Maps, and AI search. Listen here:

  • The Rise of the 24-7 Information Agent | The AI Search Briefing #2

    By Ralph Peterson | June 2, 2026 | 0 Comments

    Day 2 of the AI Search Briefing Google Search is moving beyond simply answering questions. It is beginning to deploy AI agents that can continue working after the original search is over. Google describes information agents as personalized AI agents that users can create to operate in the background, 24 hours a day. These agents […]

  • The Death of the 25-Year-Old Search Box | The AI Search Briefing #1

    By Ralph Peterson | June 1, 2026 | 0 Comments

    Day 1 of the AI Search Briefing Editor’s Note: This episode was originally recorded immediately after the announcements at Google I/O 2026 and captures the beginning of Google’s transition toward AI-powered conversational search. For decades, searching online followed a familiar pattern. Type a few keywords. Press Enter. Browse a list of links. That approach shaped […]