A new trend is emerging in AI Search.
Some marketers are buying Reddit mentions, upvotes, and artificial discussions in hopes of influencing ChatGPT, Google AI, Gemini, Grok, Perplexity, and other AI search platforms.
Sound familiar?
Years ago, businesses bought backlinks to manipulate Google rankings. It worked—for a while.
In this episode of The AI Search Briefing, Ralph Peterson explains why chasing shortcuts may not be the best long-term strategy and why trust, expertise, helpful content, and authentic customer reviews continue to matter.
If your goal is to become a business AI recommends, don’t confuse hype with strategy.
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