Is Your Google Business Profile Outdated? | The AI Search Briefing #61
When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few…
What Should I Blog About? | The AI Search Briefing #60
If you've ever sat down to write a blog post and thought, "I have no idea what to write about," you're not alone. Here's a simple way to solve that…
Houston, We Have a Problem: Your AI Authority May Have Started Years Ago
The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than…
Which Social Media Platforms Help AI Search? | The AI Search Briefing #59
If you're trying to improve your business's visibility in AI Search, you might be wondering which social media platforms actually matter. Should you be posting on LinkedIn? Facebook? Instagram? YouTube?…
Does AI Understand Your Business? | The AI Search Briefing #58
AI cannot confidently recommend a business it doesn't understand. That may sound obvious, but it gets to the heart of one of the biggest challenges businesses face as search continues…
The AI Search Briefing Weekend Recap #11
AI Search Is Changing How Businesses Are Evaluated Week 11 of The AI Search Briefing came down to one big realization: AI Search isn't just changing the rules. It's changing…
The 7-Second Mindset Shift | The AI Search Briefing #57
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
The AI Search Blackout | The AI Search Briefing #56
Have you ever heard of the Great Blackout of 2003? More than 50 million people across the United States and Canada suddenly lost power. It wasn't because every power plant…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…
The Second-Best Business Gets the Customer | The AI Search Briefing #54
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…
Your website no longer competes with other websites | The AI Search Briefing #53
For years, the goal of Search Engine Optimization was pretty straightforward. Rank higher than your competitors. Higher rankings could mean more clicks, more website traffic, and ultimately more customers. But…
The AI Search Briefing Weekend Recap #10
Week 10 was all about building the kind of business AI wants to recommend. The individual episodes covered different ideas, but they all pointed toward the same conclusion: AI Search…
Voice Search Was Practice. AI Search Is the Championship. | The AI Search Briefing #52
Remember Voice Search? Do you remember when everyone was talking about Voice Search? Businesses were told that people would stop typing short keywords and start asking complete questions. That prediction…
The Race Is Won in the Preparation | The AI Search Briefing #51
Most people think the race is won on race day. It isn't. The race is won in the weeks, the months, and sometimes the years of preparation that nobody ever…
Your Website Says You’re Great. AI Wants a Second Opinion. | Special Report #4
New research suggests AI Search is looking beyond your website at reviews, listings, reputation, videos, directories, and other third-party signals before recommending a business. Your website says you're experienced. It…