Legendary Green Bay Packers coach Vince Lombardi was known for beginning every training camp with five simple words: "Gentlemen... this is a football." He didn't begin with trick plays. He…
When you hear the phrase "It's time for a change," most people think about making more money. KA-CHING! Not that kind of change. I'm talking about changing the way we…
When most people hear the phrase "the missing link," they immediately think about evolution. But in AI Search, the missing link isn't an ape. It's confidence! That's one of the…
CAUTION! YOU MAY LEARN SOMETHING ABOUT AI SEARCH! What a week! This week wasn't about chasing rankings. It was about building a business that Google and AI actually want to…
Rumor has it... You can trick Google into putting your website on page one. Maybe you've seen one of these statements in Facebook ad. Pay people to search for your…
If you've ever heard someone mention Structured Data or Schema Markup, your eyes may have glazed over. It sounds technical. Complicated. And maybe even a little intimidating. But it doesn't…
Rumor has it... If you want AI Search to recommend your business, you should spend all your time posting on LinkedIn. Maybe? Maybe not! More NOT then maybe. LinkedIn has…
"What do you do for a living?" Most people expect me to answer... "I do SEO." But that's not really true. I sell sleep. Think about it. Business owners don't…
One of my clients called recently with a problem every business owner understands. He didn't ask about meta tags. He didn't ask about schema markup. He didn't ask about AI…
The AI Search Briefing Weekend Recap #8 This was a nooze week with teeth. All week long, Ralph Peterson of 7Trillion SEO focused on one big shift: old school SEO…
Start Training The Machine Your future customer may not be clicking the 10 blue links anymore. They may not even be scrolling. They may be asking a question and letting…
Everybody wants to force Google to rank their content. Force Google? Really? Good luck with that. In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains…
Rumor has it Google has a secret link quality score. Maybe. Maybe not. But there is something real going on in today’s search world. In this episode of The AI…
Smell That? Your Website Needs a Wakeup Call! Just because your website is online does not mean your website is alive. In this episode of The AI Search Briefing, Ralph…
For years, local SEO focused on finding the perfect long-tail keyword. That strategy still has value—but it's no longer enough. Today's AI-powered search engines are looking beyond keywords. They're trying…