Leveraging the Power of Google Business Profile

Leveraging the Power of Google Business Profile and Website SEO

Businesses must harness the power of the internet to reach their target market effectively.  Don’t believe me? Stick around, you will find this interesting! Internet marketing has become a vital component of any successful business strategy. However, navigating the complex world of online marketing can be challenging, especially for small and medium-sized businesses. However, I’m going to show you how a specific focus on the crucial role that Google Business Profile (GBP) working together with Website SEO plays in boosting a business’s online presence. And, along the way, I’ll sprinkle some great statistics, like this next one, just to verify my point of view.
  • ⚫ Companies that adopt digital marketing strategies grow 15% faster than those that don’t.
    (Source: mckinsey.com)

Google Business Profile: A Great Marketing Tool

Google Business Profile (formerly known as Google My Business) is a free tool provided by Google that allows businesses to manage their online presence on Google. Why does that matter? Check this out!

  • ⚫ Businesses with complete and optimized Google Business Profiles are 70% more likely to appear in local search results on Google Maps.
    (Source: Moz.com)

Advantages of Google Business Profile

Google Business Profile offers several advantages for marketing your business effectively. Here are five biggies.

1. Local Visibility
Google Business Profile (GBP) is specifically targeted for local businesses. When users search for products or services in their area, Google often displays a map with local business listings at the top of the search results. Having an optimized Google Business Profile increases your chances of appearing in these local search results, boosting your visibility among potential customers.

  • ⚫ Approximately 42% of local searchers click on Google Business Profile listings, specifically the Google Map Pack, when they search for local businesses.
    (Source: WebFX.com)

2. Business Information
You can provide essential information about your business through your Google Business Profile, such as your address, phone number, website, and hours of operation. This makes it easier for customers to find and contact you.

  • ⚫ 60% of consumers use Google Business Profile listings to find contact information for local businesses.
    (Source: BrightLocal.com)

3. Customer Reviews
Google Business Profile allows customers to leave reviews and ratings for your business. Positive reviews can enhance your reputation and credibility, while addressing negative reviews promptly can help maintain a positive image. Customer reviews also influence other potential customers’ decisions.

  • ⚫ 90% of customers read online reviews before visiting a business, and Google Business Profile enables direct responses to those reviews.
    (Source: BrightLocal.com)

4. Insights and Analytics
Google provides valuable insights and analytics through your Business Profile, showing you how customers find your business, where they are located, and how they engage with your listing. This data can inform your marketing strategies and help you make data-driven decisions.

  • ⚫ You can learn which search terms lead users to your listing, informing your keyword targeting and SEO strategy.
    (Source: Semrush.com)

5. Integration with Google Maps
Google Business Profile is integrated with Google Maps, which makes it easy for users to locate your business physically. This will increase your ability to attract foot traffic to your brick-and-mortar store or office.

  • ⚫ 80% of mobile users who find a business listing on Google Maps visit that business within a day.
    (Source: ThinkWithGoogle.com)

But that’s just part of the marketing story. So we know how a Google Business Profile helps a business get found on the Web, but how does GBP work with your Website? Let’s take a closer look.

The Importance of SEO for a Website

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). Here’s why SEO is essential for any website:

Increased Visibility
A website that ranks higher in search engine results is more likely to be discovered by users searching for relevant keywords. SEO techniques, such as optimizing content and using relevant keywords, can improve your website’s visibility.

  • ⚫ Companies with active SEO strategies grow 15% faster than those without.
    (Source: mckinsey.com)

Organic Traffic
SEO helps generate organic traffic, which is free and sustainable. When your website appears in the top positions of search results, you attract visitors who are genuinely interested in your products or services.

  • ⚫ The top 5 organic search results receive 67% of all clicks.
    (Source: Backlinko.com)

Credibility and Trust
Websites that rank well in search engines are often seen as more credible and trustworthy by users. SEO can help establish your website’s authority in your industry or niche.

  • ⚫ 75% of users judge a company’s credibility based on their search engine ranking.
    (Source: SearchEngineJournal.com)

Better User Experience
SEO involves optimizing your website’s structure and content to provide a better user experience. This includes faster loading times, mobile responsiveness, and easy navigation, all of which contribute to user satisfaction.

  • ⚫ Faster loading times can increase conversion rates by up to 27%.
    (Source: Portent.com)

Long-Term Strategy
Unlike paid advertising, the benefits of SEO are long-term. Once your website ranks well for relevant keywords, it can continue to attract organic traffic over time without ongoing advertising costs.

  • ⚫ SEO delivers an average ROI of $22 for every $1 spent, while paid advertising averages a 5:1 ROI.
    (Source: Moz.com)

How Google Business Profile and Website SEO Work Together

Google Business Profile and Website SEO are not separate entities but complementary aspects of your online marketing strategy.

  • ⚫ Search engine optimization (SEO), which involves optimizing websites for specific keywords, drives over 40% of all website traffic.
    (Source: BrightEdge.com)
  • ⚫ Businesses with optimized Google Business Profiles receive an average of 59 calls and 143 website clicks per month.(Source: CreativeDesign.com)

Here’s how SEO and Google Business Profile work together for maximum impact:

Consistent Information
Ensure that the information on your Google Business Profile matches the details on your website. Consistency in business name, address, phone number, and other key information builds trust with both users and search engines. Google’s algorithms look for this consistency to validate your business’s legitimacy.

  • ⚫ Google uses NAP (Name, Address, Phone number) consistency as a ranking factor in local search results.
    (Source: Moz.com)

Quality Content
Create high-quality, informative content on your website that aligns with your Google Business Profile. This content can include blog posts, product descriptions, and service pages. When users find valuable information on your website, it not only improves user experience but also encourages them to engage with your business further.

  • ⚫ Content aligned with your GBP keywords and industry can improve organic search ranking for relevant terms.
    (Source: Backlinko.com)

Local SEO
Local SEO strategies, such as optimizing your website for local keywords and building backlinks from local directories, can work in tandem with your Google Business Profile to improve your local search rankings. This synergy is particularly beneficial for businesses targeting a local audience.

  • ⚫ Combined visibility from GBP and website listings often leads to higher click-through rates on both platforms.
    (Source: BrightLocal.com)

Backlinks and Citations
Backlinks (links from other websites to yours) and citations (mentions of your business name and contact information on other websites) are crucial for SEO. A well-optimized Google Business Profile can help generate these backlinks and citations by increasing your online visibility.

  • ⚫ The top 5 organic search results receive 67% of all clicks, making backlinks crucial for achieving top rankings.
    (Source: Backlinko.com)

Reviews and Ratings
Positive reviews and high ratings on your Google Business Profile can also benefit your website’s SEO. Encourage satisfied customers to leave reviews, as user-generated content can improve your website’s authority and trustworthiness.

  • ⚫ Businesses with higher average star ratings appear higher in Google Maps results.
    (Source: Moz.com)
  • ⚫ Positive reviews can trigger Google’s “Rich Snippets” feature, displaying star ratings directly in search results, increasing click-through rates.
    (Source: SearchEngineLand.com)

So there you have it, leveraging Google Business Profile and SEO is essential for enhancing your online presence. Google Business Profile provides local visibility, business information, customer reviews, insights, and integration with Google Maps. Meanwhile, SEO improves website visibility, generates organic traffic, builds credibility, enhances user experience, and offers long-term benefits.

Final Notes:

  • ⚫ Treat GBP and website SEO as a unified team, not rival factions.
  • ⚫ Optimize both platforms with consistent branding, messaging, and keywords.
  • ⚫ Leverage GBP insights to refine website content and SEO strategy.
  • ⚫ Use website performance data to improve your GBP profile and local SEO.

By combining the power of Google Business Profile and Website SEO, businesses can create a comprehensive online marketing strategy that drives success and growth.

Here’s the bottom of the bottom line, 7Trillion Corporation uses Google Business Profile (GBP) plus Search Engine Optimization techniques to boost traffic to your Website causing you to dominate your target market. GBP + SEO = Sales!

Ralph Peterson

Ralph Peterson is owner and CEO of 7Trillion Corporation - Internet Marketing Service. He is a graduate from University of Saint Thomas, School of Business Mini-MBA (Small Business Administration/Management) Over 30 years of combined experience in Internet Marketing, Google Maps SEO & Video Marketing. Businesses: TheDomainDude.com | BubbliciousMedia.com | RalphPeterson.me