The AI Search Briefing Is Taking a Time Out, Not Ending
The AI Search Briefing is taking a time out. But let me make one thing clear: I’m not quitting, and I’m not disappearing. Over the last 14 weeks, I’ve produced…
Google Moved the Finish Line | The AI Search Briefing #68
Why the Maps 3-Pack Is No Longer Enough Congratulations! Your business finally reached the Google Maps 3-Pack. You won the race! Too bad Google moved the finish line. For years,…
The AI Search Briefing Weekend Recap #13
This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64
For years, small businesses assumed they couldn't compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You…
The AI Search Briefing Weekend Recap #12
What does AI need to understand about your business before it can confidently recommend you? That's the question behind much of what we covered during Week 12 of The AI…
Is Your Google Business Profile Outdated? | The AI Search Briefing #61
When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few…
Houston, We Have a Problem: Your AI Authority May Have Started Years Ago
The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than…
The AI Search Briefing Weekend Recap #11
AI Search Is Changing How Businesses Are Evaluated Week 11 of The AI Search Briefing came down to one big realization: AI Search isn't just changing the rules. It's changing…
The 7-Second Mindset Shift | The AI Search Briefing #57
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
The AI Search Blackout | The AI Search Briefing #56
Have you ever heard of the Great Blackout of 2003? More than 50 million people across the United States and Canada suddenly lost power. It wasn't because every power plant…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…
The Second-Best Business Gets the Customer | The AI Search Briefing #54
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…