The AI Search Briefing Is Taking a Time Out, Not Ending
The AI Search Briefing is taking a time out. But let me make one thing clear: I’m not quitting, and I’m not disappearing. Over the last 14 weeks, I’ve produced…
Search Isn’t One Place Anymore | The AI Search Briefing Recap #14
Search isn't one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online…
What If Your Customer Never Googles You? | The AI Search Briefing #72
What if your next customer never Googles you?Not even once.They don't search for your website.They don't look through the Google Maps Pack.They don't even type your business name into Google.Instead,…
See Jane Ask ChatGPT | The AI Search Briefing #71
See Jane Ask ChatGPT: Search Isn't One Place Anymore See Sally search.Sally uses Google.See Dick search.Dick runs to Grok.See Jane search.Jane asks ChatGPT.See SEO agencies panic!Okay, maybe that last one…
GOGB: Garbage Out, Garbage Buried | The AI Search Briefing #70
You've heard of SEO.You've heard of AEO.You've probably heard of GEO.Now we'd like to introduce another acronym:GOGB.Garbage Out. Garbage Buried.Okay, we made that one up.But the problem behind it is…
The AI Search Wild West Land Grab | The AI Search Briefing #69
There’s an AI Search land grab happening right now.No, we’re not talking about real estate.We’re talking about the rapidly changing territory where businesses are being discovered, mentioned, and surfaced by…
Google Moved the Finish Line | The AI Search Briefing #68
Why the Maps 3-Pack Is No Longer Enough Congratulations! Your business finally reached the Google Maps 3-Pack. You won the race! Too bad Google moved the finish line. For years,…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Can Recommend Your Business | The AI Search Briefing #63
I've got some good news. And I've got some bad news. The good news? AI can recommend your business. The bad news? It can't confidently recommend a business it doesn't…
The AI Search Briefing Weekend Recap #12
What does AI need to understand about your business before it can confidently recommend you? That's the question behind much of what we covered during Week 12 of The AI…
5 Things You Should NEVER Post for AI Search! | The AI Search Briefing #62
Creating more content doesn't automatically make your business more visible, more trustworthy, or more likely to be recommended by AI. In fact, publishing the wrong content can create a confusing,…
Is Your Google Business Profile Outdated? | The AI Search Briefing #61
When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few…
What Should I Blog About? | The AI Search Briefing #60
If you've ever sat down to write a blog post and thought, "I have no idea what to write about," you're not alone. Here's a simple way to solve that…
Which Social Media Platforms Help AI Search? | The AI Search Briefing #59
If you're trying to improve your business's visibility in AI Search, you might be wondering which social media platforms actually matter. Should you be posting on LinkedIn? Facebook? Instagram? YouTube?…
Does AI Understand Your Business? | The AI Search Briefing #58
AI cannot confidently recommend a business it doesn't understand. That may sound obvious, but it gets to the heart of one of the biggest challenges businesses face as search continues…