Google Moved the Finish Line | The AI Search Briefing #68
Why the Maps 3-Pack Is No Longer Enough Congratulations! Your business finally reached the Google Maps 3-Pack. You won the race! Too bad Google moved the finish line. For years,…
The AI Search Briefing Weekend Recap #13
This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64
For years, small businesses assumed they couldn't compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You…
Good News! AI Can Recommend Your Business | The AI Search Briefing #63
I've got some good news. And I've got some bad news. The good news? AI can recommend your business. The bad news? It can't confidently recommend a business it doesn't…
The AI Search Briefing Weekend Recap #12
What does AI need to understand about your business before it can confidently recommend you? That's the question behind much of what we covered during Week 12 of The AI…
5 Things You Should NEVER Post for AI Search! | The AI Search Briefing #62
Creating more content doesn't automatically make your business more visible, more trustworthy, or more likely to be recommended by AI. In fact, publishing the wrong content can create a confusing,…
Is Your Google Business Profile Outdated? | The AI Search Briefing #61
When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few…
What Should I Blog About? | The AI Search Briefing #60
If you've ever sat down to write a blog post and thought, "I have no idea what to write about," you're not alone. Here's a simple way to solve that…
Houston, We Have a Problem: Your AI Authority May Have Started Years Ago
The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than…
Which Social Media Platforms Help AI Search? | The AI Search Briefing #59
If you're trying to improve your business's visibility in AI Search, you might be wondering which social media platforms actually matter. Should you be posting on LinkedIn? Facebook? Instagram? YouTube?…
Does AI Understand Your Business? | The AI Search Briefing #58
AI cannot confidently recommend a business it doesn't understand. That may sound obvious, but it gets to the heart of one of the biggest challenges businesses face as search continues…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…