Catch up on Week 3 of the AI Search Briefing as Ralph Peterson reviews the week's biggest lessons about AI Search, visibility, trust, recommendations, and the future of search marketing.…
E-I-E-I-SEO!For more than two decades, SEO has largely revolved around one question:How do we get found on Google?Businesses optimized websites.They created service pages.They targeted keywords.They built links.Local businesses optimized their…
Some businesses seem to attract attention from AI Search while others struggle to get noticed. In this episode, Ralph Peterson explains the AI Magnet Effect and why clarity, authority, and…
Artificial intelligence is becoming the world's newest referral partner. Every day, people ask ChatGPT, Claude, Gemini, Grok, Copilot, and Google AI Search for recommendations on local businesses, products, and services.…
This week on the AI Search Briefing: • Can customers teach Google who they trust? • Three leads from three different platforms • GIGO, Garbage In. Garbage Out. • AI…
Google has an internal project called Antigravity. Great name, right? In today's AI Search Briefing, Ralph Peterson explores how Google is working to reduce friction, deliver answers faster, and bring…
Google lost a significant court case in Germany over false information generated by AI Overviews. The ruling could have major implications for the future of AI Search and raises important…
What is AI doing near your cash register? Most people think AI Search is all about answering questions. But AI is increasingly showing up when customers are ready to make…
GIGO. It's an old computer term, but it may be more relevant today than ever. In today's AI Search Briefing, Ralph Peterson shares a true story about a simple mistake…
One lead from Microsoft Copilot. One lead from ChatGPT. One lead from Google Search. Three different leads. Three different platforms. One lesson. In this episode of the AI Search Briefing,…
This week on the AI Search Briefing, Ralph Peterson covered some of the biggest changes to search in more than twenty-five years. Topics included Google's new Intelligent Search Box, Information…