The AI Search Briefing Weekend Recap #13
This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64
For years, small businesses assumed they couldn't compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You…
Good News! AI Can Recommend Your Business | The AI Search Briefing #63
I've got some good news. And I've got some bad news. The good news? AI can recommend your business. The bad news? It can't confidently recommend a business it doesn't…
The AI Search Briefing Weekend Recap #10
Week 10 was all about building the kind of business AI wants to recommend. The individual episodes covered different ideas, but they all pointed toward the same conclusion: AI Search…
Voice Search Was Practice. AI Search Is the Championship. | The AI Search Briefing #52
Remember Voice Search? Do you remember when everyone was talking about Voice Search? Businesses were told that people would stop typing short keywords and start asking complete questions. That prediction…
Vince Lombardi’s Greatest SEO Lesson | The AI Search Briefing #50
Legendary Green Bay Packers coach Vince Lombardi was known for beginning every training camp with five simple words: "Gentlemen... this is a football." He didn't begin with trick plays. He…
It’s Time for a Change! | The AI Search Briefing #49
When you hear the phrase "It's time for a change," most people think about making more money. KA-CHING! Not that kind of change. I'm talking about changing the way we…
The Missing Link Is Not an Ape! | The AI Search Briefing #48
When most people hear the phrase "the missing link," they immediately think about evolution. But in AI Search, the missing link isn't an ape. It's confidence! That's one of the…
Stop Chasing Keywords. Start Becoming the Answer. | AI Search Briefing #38
For years, local SEO focused on finding the perfect long-tail keyword. That strategy still has value—but it's no longer enough. Today's AI-powered search engines are looking beyond keywords. They're trying…
Three Things You Can Do This Weekend to Help AI Recommend Your Business | The AI Search Briefing #37
Would AI recommend your business today? You do not need an expensive software platform or a complicated technical audit to begin answering that question. You can start this weekend with…
AI Doesn’t Trust Your Experience… Unless You Show It! | The AI Search Briefing #36
"I've been doing this for 30 years." Business owners say it every day. The problem is... AI can't verify what it can't see. Customers may know your reputation through word…
AI Ads Overload! | The AI Search Briefing #35
Maybe it is not your imagination. It seems like nearly every third advertisement on Facebook or YouTube is promoting an AI tool, AI service, AI agent, or AI-powered marketing solution.…
Your Website Has a Split Personality | The AI Search Briefing #34
Your Website Has a Split Personality Your website may look like one thing to your customers and something completely different to artificial intelligence. People see your logo, photos, colors, services,…