The AI Search Briefing Is Taking a Time Out, Not Ending
The AI Search Briefing is taking a time out. But let me make one thing clear: I’m not quitting, and I’m not disappearing. Over the last 14 weeks, I’ve produced…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
The AI Search Briefing Weekend Recap #10
Week 10 was all about building the kind of business AI wants to recommend. The individual episodes covered different ideas, but they all pointed toward the same conclusion: AI Search…
Voice Search Was Practice. AI Search Is the Championship. | The AI Search Briefing #52
Remember Voice Search? Do you remember when everyone was talking about Voice Search? Businesses were told that people would stop typing short keywords and start asking complete questions. That prediction…
It’s Time for a Change! | The AI Search Briefing #49
When you hear the phrase "It's time for a change," most people think about making more money. KA-CHING! Not that kind of change. I'm talking about changing the way we…
The AI Search Briefing Weekend Recap #9 | Stop Chasing Rankings. Start Becoming Recommended.
CAUTION! YOU MAY LEARN SOMETHING ABOUT AI SEARCH! What a week! This week wasn't about chasing rankings. It was about building a business that Google and AI actually want to…
Rumor Has It… You Can Trick Google Into Ranking Your Website | The AI Search Briefing #47
Rumor has it... You can trick Google into putting your website on page one. Maybe you've seen one of these statements in Facebook ad. Pay people to search for your…
Rumor Has It… LinkedIn Is the Place to Post for AI Search | The AI Search Briefing #45
Rumor has it... If you want AI Search to recommend your business, you should spend all your time posting on LinkedIn. Maybe? Maybe not! More NOT then maybe. LinkedIn has…
Stop Chasing Keywords. Start Becoming the Answer. | AI Search Briefing #38
For years, local SEO focused on finding the perfect long-tail keyword. That strategy still has value—but it's no longer enough. Today's AI-powered search engines are looking beyond keywords. They're trying…
Why Isn’t AI Recommending Your Business? | The AI Search Briefing Weekend Recap #7
Why does AI recommend one business while ignoring another? The answer is rarely one isolated SEO tactic. AI platforms evaluate the complete digital story surrounding a business, including its website…
AI Doesn’t Trust Your Experience… Unless You Show It! | The AI Search Briefing #36
"I've been doing this for 30 years." Business owners say it every day. The problem is... AI can't verify what it can't see. Customers may know your reputation through word…
The AI Search Briefing Weekend Recap #5
Week 5 of The AI Search Briefing explored how YouTube videos, Google AI answers and online trust signals can affect the way AI Search understands and potentially recommends a business.…
Whose Report Does AI Search Believe? | The AI Search Briefing #27
Whose report does AI believe when deciding whether to recommend a business? Every company can claim to be experienced, reliable or the best in its industry. But AI Search is…