Search Isn’t One Place Anymore | The AI Search Briefing Recap #14
Search isn't one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online…
What If Your Customer Never Googles You? | The AI Search Briefing #72
What if your next customer never Googles you?Not even once.They don't search for your website.They don't look through the Google Maps Pack.They don't even type your business name into Google.Instead,…
See Jane Ask ChatGPT | The AI Search Briefing #71
See Jane Ask ChatGPT: Search Isn't One Place Anymore See Sally search.Sally uses Google.See Dick search.Dick runs to Grok.See Jane search.Jane asks ChatGPT.See SEO agencies panic!Okay, maybe that last one…
The AI Search Briefing Weekend Recap #11
AI Search Is Changing How Businesses Are Evaluated Week 11 of The AI Search Briefing came down to one big realization: AI Search isn't just changing the rules. It's changing…
The 7-Second Mindset Shift | The AI Search Briefing #57
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
The AI Search Blackout | The AI Search Briefing #56
Have you ever heard of the Great Blackout of 2003? More than 50 million people across the United States and Canada suddenly lost power. It wasn't because every power plant…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…
The Second-Best Business Gets the Customer | The AI Search Briefing #54
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…
Your website no longer competes with other websites | The AI Search Briefing #53
For years, the goal of Search Engine Optimization was pretty straightforward. Rank higher than your competitors. Higher rankings could mean more clicks, more website traffic, and ultimately more customers. But…
The AI Search Briefing Weekend Recap #9 | Stop Chasing Rankings. Start Becoming Recommended.
CAUTION! YOU MAY LEARN SOMETHING ABOUT AI SEARCH! What a week! This week wasn't about chasing rankings. It was about building a business that Google and AI actually want to…
Rumor Has It… You Can Trick Google Into Ranking Your Website | The AI Search Briefing #47
Rumor has it... You can trick Google into putting your website on page one. Maybe you've seen one of these statements in Facebook ad. Pay people to search for your…
What the Heck Is Structured Data? | The AI Search Briefing #46
If you've ever heard someone mention Structured Data or Schema Markup, your eyes may have glazed over. It sounds technical. Complicated. And maybe even a little intimidating. But it doesn't…
Rumor Has It… LinkedIn Is the Place to Post for AI Search | The AI Search Briefing #45
Rumor has it... If you want AI Search to recommend your business, you should spend all your time posting on LinkedIn. Maybe? Maybe not! More NOT then maybe. LinkedIn has…
I sell sleep! | The AI Search Briefing #44
"What do you do for a living?" Most people expect me to answer... "I do SEO." But that's not really true. I sell sleep. Think about it. Business owners don't…
Start training THE MACHINE! | The AI Search Briefing #42
Start Training The Machine Your future customer may not be clicking the 10 blue links anymore. They may not even be scrolling. They may be asking a question and letting…