Search Isn’t One Place Anymore | The AI Search Briefing Recap #14
Search isn't one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online…
What If Your Customer Never Googles You? | The AI Search Briefing #72
What if your next customer never Googles you?Not even once.They don't search for your website.They don't look through the Google Maps Pack.They don't even type your business name into Google.Instead,…
The AI Search Wild West Land Grab | The AI Search Briefing #69
There’s an AI Search land grab happening right now.No, we’re not talking about real estate.We’re talking about the rapidly changing territory where businesses are being discovered, mentioned, and surfaced by…
The AI Search Briefing Weekend Recap #13
This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64
For years, small businesses assumed they couldn't compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You…
The 7-Second Mindset Shift | The AI Search Briefing #57
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…
The Race Is Won in the Preparation | The AI Search Briefing #51
Most people think the race is won on race day. It isn't. The race is won in the weeks, the months, and sometimes the years of preparation that nobody ever…
The AI Search Briefing Weekend Recap #9 | Stop Chasing Rankings. Start Becoming Recommended.
CAUTION! YOU MAY LEARN SOMETHING ABOUT AI SEARCH! What a week! This week wasn't about chasing rankings. It was about building a business that Google and AI actually want to…
Rumor Has It… You Can Trick Google Into Ranking Your Website | The AI Search Briefing #47
Rumor has it... You can trick Google into putting your website on page one. Maybe you've seen one of these statements in Facebook ad. Pay people to search for your…
What the Heck Is Structured Data? | The AI Search Briefing #46
If you've ever heard someone mention Structured Data or Schema Markup, your eyes may have glazed over. It sounds technical. Complicated. And maybe even a little intimidating. But it doesn't…
Rumor Has It… LinkedIn Is the Place to Post for AI Search | The AI Search Briefing #45
Rumor has it... If you want AI Search to recommend your business, you should spend all your time posting on LinkedIn. Maybe? Maybe not! More NOT then maybe. LinkedIn has…