Search Isn’t One Place Anymore | The AI Search Briefing Recap #14
Search isn't one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online…
What If Your Customer Never Googles You? | The AI Search Briefing #72
What if your next customer never Googles you?Not even once.They don't search for your website.They don't look through the Google Maps Pack.They don't even type your business name into Google.Instead,…
Google Moved the Finish Line | The AI Search Briefing #68
Why the Maps 3-Pack Is No Longer Enough Congratulations! Your business finally reached the Google Maps 3-Pack. You won the race! Too bad Google moved the finish line. For years,…
Good News! AI Can Recommend Your Business | The AI Search Briefing #63
I've got some good news. And I've got some bad news. The good news? AI can recommend your business. The bad news? It can't confidently recommend a business it doesn't…
The AI Search Briefing Weekend Recap #12
What does AI need to understand about your business before it can confidently recommend you? That's the question behind much of what we covered during Week 12 of The AI…
5 Things You Should NEVER Post for AI Search! | The AI Search Briefing #62
Creating more content doesn't automatically make your business more visible, more trustworthy, or more likely to be recommended by AI. In fact, publishing the wrong content can create a confusing,…
Is Your Google Business Profile Outdated? | The AI Search Briefing #61
When was the last time you really looked at your Google Business Profile? I see it all the time. A business claims its profile, adds the hours, uploads a few…
What Should I Blog About? | The AI Search Briefing #60
If you've ever sat down to write a blog post and thought, "I have no idea what to write about," you're not alone. Here's a simple way to solve that…
Houston, We Have a Problem: Your AI Authority May Have Started Years Ago
The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than…
Which Social Media Platforms Help AI Search? | The AI Search Briefing #59
If you're trying to improve your business's visibility in AI Search, you might be wondering which social media platforms actually matter. Should you be posting on LinkedIn? Facebook? Instagram? YouTube?…
Does AI Understand Your Business? | The AI Search Briefing #58
AI cannot confidently recommend a business it doesn't understand. That may sound obvious, but it gets to the heart of one of the biggest challenges businesses face as search continues…
The Second-Best Business Gets the Customer | The AI Search Briefing #54
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…
The AI Search Briefing Weekend Recap #10
Week 10 was all about building the kind of business AI wants to recommend. The individual episodes covered different ideas, but they all pointed toward the same conclusion: AI Search…
Voice Search Was Practice. AI Search Is the Championship. | The AI Search Briefing #52
Remember Voice Search? Do you remember when everyone was talking about Voice Search? Businesses were told that people would stop typing short keywords and start asking complete questions. That prediction…
The Race Is Won in the Preparation | The AI Search Briefing #51
Most people think the race is won on race day. It isn't. The race is won in the weeks, the months, and sometimes the years of preparation that nobody ever…