See Jane Ask ChatGPT: Search Isn't One Place Anymore See Sally search.Sally uses Google.See Dick search.Dick runs to Grok.See Jane search.Jane asks ChatGPT.See SEO agencies panic!Okay, maybe that last one…
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…
For years, the goal of Search Engine Optimization was pretty straightforward. Rank higher than your competitors. Higher rankings could mean more clicks, more website traffic, and ultimately more customers. But…
Maybe it is not your imagination. It seems like nearly every third advertisement on Facebook or YouTube is promoting an AI tool, AI service, AI agent, or AI-powered marketing solution.…
Catch up on Week 3 of the AI Search Briefing as Ralph Peterson reviews the week's biggest lessons about AI Search, visibility, trust, recommendations, and the future of search marketing.…
For years, businesses have complained that major Google ranking changes can happen without warning. Now regulators in the United Kingdom are proposing new requirements that could force Google to provide…
E-I-E-I-SEO!For more than two decades, SEO has largely revolved around one question:How do we get found on Google?Businesses optimized websites.They created service pages.They targeted keywords.They built links.Local businesses optimized their…
Traditional search gave businesses several opportunities to be discovered. A local company could appear in the Google Map Pack, rank in organic search results, show up in a directory, or…
People aren't leaving search. They're leaving the ten blue links. In this episode, Ralph Peterson explores why users are turning to AI Search for answers and what businesses need to…
Some businesses seem to attract attention from AI Search while others struggle to get noticed. In this episode, Ralph Peterson explains the AI Magnet Effect and why clarity, authority, and…
Artificial intelligence is becoming the world's newest referral partner. Every day, people ask ChatGPT, Claude, Gemini, Grok, Copilot, and Google AI Search for recommendations on local businesses, products, and services.…
Google has an internal project called Antigravity. Great name, right? In today's AI Search Briefing, Ralph Peterson explores how Google is working to reduce friction, deliver answers faster, and bring…
Google lost a significant court case in Germany over false information generated by AI Overviews. The ruling could have major implications for the future of AI Search and raises important…
What is AI doing near your cash register? Most people think AI Search is all about answering questions. But AI is increasingly showing up when customers are ready to make…