The AI Search Briefing Is Taking a Time Out, Not Ending
The AI Search Briefing is taking a time out. But let me make one thing clear: I’m not quitting, and I’m not disappearing. Over the last 14 weeks, I’ve produced…
Search Isn’t One Place Anymore | The AI Search Briefing Recap #14
Search isn't one place anymore. That was the big idea running through Week 14 of The AI Search Briefing.For more than two decades, businesses have built much of their online…
What If Your Customer Never Googles You? | The AI Search Briefing #72
What if your next customer never Googles you?Not even once.They don't search for your website.They don't look through the Google Maps Pack.They don't even type your business name into Google.Instead,…
See Jane Ask ChatGPT | The AI Search Briefing #71
See Jane Ask ChatGPT: Search Isn't One Place Anymore See Sally search.Sally uses Google.See Dick search.Dick runs to Grok.See Jane search.Jane asks ChatGPT.See SEO agencies panic!Okay, maybe that last one…
GOGB: Garbage Out, Garbage Buried | The AI Search Briefing #70
You've heard of SEO.You've heard of AEO.You've probably heard of GEO.Now we'd like to introduce another acronym:GOGB.Garbage Out. Garbage Buried.Okay, we made that one up.But the problem behind it is…
The AI Search Wild West Land Grab | The AI Search Briefing #69
There’s an AI Search land grab happening right now.No, we’re not talking about real estate.We’re talking about the rapidly changing territory where businesses are being discovered, mentioned, and surfaced by…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Houston, We Have a Problem: Your AI Authority May Have Started Years Ago
The AI Search Briefing Special Report #5 Houston, we have a problem. If your business is just now beginning to think about AI Search, the problem may be bigger than…
The AI Search Briefing Weekend Recap #11
AI Search Is Changing How Businesses Are Evaluated Week 11 of The AI Search Briefing came down to one big realization: AI Search isn't just changing the rules. It's changing…
The 7-Second Mindset Shift | The AI Search Briefing #57
Remember when marketing experts used to tell us: “You have seven seconds to make a first impression.” Well, guess what? Your website may never get those seven seconds. For years,…
The AI Search Blackout | The AI Search Briefing #56
Have you ever heard of the Great Blackout of 2003? More than 50 million people across the United States and Canada suddenly lost power. It wasn't because every power plant…
Rumor Has It… If It’s In A Facebook Ad, It Must Be True! | The AI Search Briefing #55
Rumor has it... "If it's in a Facebook ad, it must be true." Right? I don't even watch network news anymore. I get all my news from Facebook! Said no…
The Second-Best Business Gets the Customer | The AI Search Briefing #54
Who gets the customer? The best business? You would think so. But in AI Search, being the best isn't always enough. A business might have 30 years of experience, hundreds…
Your website no longer competes with other websites | The AI Search Briefing #53
For years, the goal of Search Engine Optimization was pretty straightforward. Rank higher than your competitors. Higher rankings could mean more clicks, more website traffic, and ultimately more customers. But…
Stop Chasing Keywords. Start Becoming the Answer. | AI Search Briefing #38
For years, local SEO focused on finding the perfect long-tail keyword. That strategy still has value—but it's no longer enough. Today's AI-powered search engines are looking beyond keywords. They're trying…