The AI Search Briefing Weekend Recap #13
This week on The AI Search Briefing, I had some good news. And, of course, I had some bad news. But taken together, the five episodes delivered a much bigger…
Good News! It’s Not Too Late! | The AI Search Briefing #67
AI Search is changing quickly. Maybe you've watched ChatGPT, Google AI Mode, Gemini and other AI platforms become part of the way people search for information, products, services and businesses.…
Good News! AI Is Looking for Experts! | The AI Search Briefing #66
Every business wants to be seen as the expert. That's nothing new. For years, companies have filled their websites with claims like: "We're the best." "We offer the best service."…
Good News! Small Businesses Can Beat Big Brands! | The AI Search Briefing #65
For years, small business owners believed the biggest company had the advantage. More locations. More employees. Bigger advertising budgets. More money. But AI Search is changing the equation. Small Businesses…
Good News! You Don’t Have to Outspend Big Companies! | The AI Search Briefing #64
For years, small businesses assumed they couldn't compete with companies that had million-dollar marketing budgets. In traditional advertising, that was often true. But AI Search is changing the game. You…
Good News! AI Can Recommend Your Business | The AI Search Briefing #63
I've got some good news. And I've got some bad news. The good news? AI can recommend your business. The bad news? It can't confidently recommend a business it doesn't…
The AI Search Briefing Weekend Recap #10
Week 10 was all about building the kind of business AI wants to recommend. The individual episodes covered different ideas, but they all pointed toward the same conclusion: AI Search…
Voice Search Was Practice. AI Search Is the Championship. | The AI Search Briefing #52
Remember Voice Search? Do you remember when everyone was talking about Voice Search? Businesses were told that people would stop typing short keywords and start asking complete questions. That prediction…
Vince Lombardi’s Greatest SEO Lesson | The AI Search Briefing #50
Legendary Green Bay Packers coach Vince Lombardi was known for beginning every training camp with five simple words: "Gentlemen... this is a football." He didn't begin with trick plays. He…
The AI Search Briefing Weekend Recap #9 | Stop Chasing Rankings. Start Becoming Recommended.
CAUTION! YOU MAY LEARN SOMETHING ABOUT AI SEARCH! What a week! This week wasn't about chasing rankings. It was about building a business that Google and AI actually want to…
Rumor Has It… You Can Trick Google Into Ranking Your Website | The AI Search Briefing #47
Rumor has it... You can trick Google into putting your website on page one. Maybe you've seen one of these statements in Facebook ad. Pay people to search for your…
What the Heck Is Structured Data? | The AI Search Briefing #46
If you've ever heard someone mention Structured Data or Schema Markup, your eyes may have glazed over. It sounds technical. Complicated. And maybe even a little intimidating. But it doesn't…
Rumor Has It… LinkedIn Is the Place to Post for AI Search | The AI Search Briefing #45
Rumor has it... If you want AI Search to recommend your business, you should spend all your time posting on LinkedIn. Maybe? Maybe not! More NOT then maybe. LinkedIn has…
I sell sleep! | The AI Search Briefing #44
"What do you do for a living?" Most people expect me to answer... "I do SEO." But that's not really true. I sell sleep. Think about it. Business owners don't…
My Phone Isn’t Ringing! | The AI Search Briefing #43
One of my clients called recently with a problem every business owner understands. He didn't ask about meta tags. He didn't ask about schema markup. He didn't ask about AI…