The Missing Link Is Not an Ape! | The AI Search Briefing #48
When most people hear the phrase "the missing link," they immediately think about evolution. But in AI Search, the missing link isn't an ape. It's confidence! That's one of the…
The AI Search Briefing Weekend Recap #8
The AI Search Briefing Weekend Recap #8 This was a nooze week with teeth. All week long, Ralph Peterson of 7Trillion SEO focused on one big shift: old school SEO…
Start training THE MACHINE! | The AI Search Briefing #42
Start Training The Machine Your future customer may not be clicking the 10 blue links anymore. They may not even be scrolling. They may be asking a question and letting…
You Can’t Force Google | The AI Search Briefing #41
Everybody wants to force Google to rank their content. Force Google? Really? Good luck with that. In this episode of The AI Search Briefing, Ralph Peterson of 7Trillion SEO explains…
Rumor Has It… Google Has a Secret Link Score. | The AI Search Briefing #40
Rumor has it Google has a secret link quality score. Maybe. Maybe not. But there is something real going on in today’s search world. In this episode of The AI…
Smell That? Your Website Needs a Wakeup Call! | The AI Search Briefing #39
Smell That? Your Website Needs a Wakeup Call! Just because your website is online does not mean your website is alive. In this episode of The AI Search Briefing, Ralph…
AI Doesn’t Trust Your Experience… Unless You Show It! | The AI Search Briefing #36
"I've been doing this for 30 years." Business owners say it every day. The problem is... AI can't verify what it can't see. Customers may know your reputation through word…
Rumor Has It Google K!lled the FAQs | The AI Search Briefing #19
The truth is that Google did not k!ll the questions and answers on your website. Google removed the FAQ rich-result boxes that once gave some search listings additional space and…
Trust, Leads, and the Future of AI Search | The AI Search Briefing Weekend Recap #2
This week on the AI Search Briefing: • Can customers teach Google who they trust? • Three leads from three different platforms • GIGO, Garbage In. Garbage Out. • AI…
Google Held Liable for AI Overview Errors | The AI Search Briefing Special Report
Google lost a significant court case in Germany over false information generated by AI Overviews. The ruling could have major implications for the future of AI Search and raises important…
Can customers teach Google who they trust? | The AI Search Briefing #7
Can customers teach Google who they trust? Google may be experimenting with preferred sources in AI Search. In this episode, Ralph Peterson explores why trust could become one of the…
The Google Ecosystem Power Shift | The AI Search Briefing #5
AI Search Briefing Day 5 Google Gemini is increasingly consuming local business data, and much of that information is coming directly from the Google ecosystem. What does that mean for…