Why Use Video Marketing? [Top 10 SEO Benefits]
If you’ve been asking yourself, “Why should I use Video Marketing? Wouldn’t Pay Per Click be more effective?” Well lets answer that with a few statistics.
Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. You think we’re kidding? 3M Corporation found that 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. (As shown in stat #2 below) THAT is why we Video Marketing works so well! But wait there is so much more than that!
“Without promotion, something terrible happens… nothing!”
-P. T. Barnum
When it comes to successful video marketing, you need to present as many “baited hooks” (videos) to your customers as possible – the more keyword-optimized hooks, the more opportunities you will have for catching new customers. 7Trillion Corporation is passionate about implementing videos via YouTube to help boost traffic to your business. Our goal is to create a superior online presence for your company using YouTube videos and proven Search Engine Marketing (SEM) techniques, thereby causing your phone to ring!
Successful Video Marketing is like fishing
So let’s go fishing! Repetitive presentation of your company, i.e. get as many baited hooks in the water as you can! Engage a professional to create your message and persevere in this process. That’s right! The key to success is perseverance! My mentor, a well-known video marketer out of the Dallas, Ft. Worth area, says: “People don’t fail at video marketing, they give up before the magic happens.” So don’t get weary! Keep at it! If you don’t quit you WILL win! More Lines (video) = More Fish!
Why Use Video Marketing? Top 10 Statistics
Video Marketing Statistics
#1. 70% of the links which search users click on, are organic, rather than paid advertising.
(Search Engine Journal)
#2. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
#3. Video promotion is over 6 times more effective than print and online.
#4. 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad.
(Digital Content Next)
#5. 70-80% of users ignore the paid ads, but rather focus on the organic results.
(Search Engine Journal)
#6. 80% of search engine users say they rarely click on the sponsored search results.
#7. When marketers used the word “Video” in the subject line, email open rates rose 7% to 13%
#8. Zappos saw increases of 6% to 30% in sales for their products that had a video accompaniment.
#9. The chances of getting a page one listing on Google increases 53x by using video.
#10. Northern Tool found that their online sales increased by 40% when they had a video accompanying their products. They’re not in process of adding video to each of their products in their online catalog.
(We personally talked to them)
Every video posted on YouTube increases your presence giving you more visibility to potential customers. Once the calls begin they will not stop! And THAT is why you choose video marketing to promote your business.
Have questions? We’ll do our best to answer them!