You’ve probably heard the rumor…
“Meta tags don’t matter anymore.”
Is it true?
Yes… and no.
Google stopped using the old meta keywords tag years ago, but that doesn’t mean all meta tags have become obsolete.
Your meta title is still one of the first things people see in search results, and your meta description can influence whether someone clicks on your website instead of a competitor’s.
But in the world of AI Search, the SEO picture has become much bigger.
AI doesn’t rely on meta tags alone. It evaluates your content, reviews, reputation, expertise, and all the signals that help it determine whether your business deserves to be recommended.
In this episode of The AI Search Briefing, Ralph Peterson explains why meta tags still matter, but why they’re now only one piece of a much larger AI Search strategy.
Key Takeaways
The old meta keywords tag is obsolete.
Your meta title still plays an important role.
Your meta description can help improve click-through rates.
AI Search evaluates much more than meta tags.
Reviews, reputation, expertise, and quality content help AI recommend your business.
AI recommends businesses it understands and trusts.
Need Help Preparing Your Website for AI Search?
At 7Trillion SEO, we help businesses optimize their websites for both traditional search engines and the rapidly growing world of AI Search.
If you want your business to become the trusted answer AI recommends, we’d love to help. Contact Us
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